Partnership:

THE SMURFS 2 and MSC Cruises

Description:
Sony Pictures Home Entertainment partnered with MSC Cruises and Minitime.com for the release of THE SMURFS 2 Movie on Blu-ray ComboPack or DVD. By liking Minitime Inc. on facebook and signing up on their site, fans were eligible to win a 7-night Caribbean cruise giveaway for a family of four on board the MSC Divina. The contest ran until January 31, 2014. THE SMURFS 2 released on DVD and Blu-ray released December 3, 2013. http://www.prnewswire.com/news-releases/make-it-a-smurf-tastic-family-holiday-purchase-the-new-smurfs-2-movie-on-blu-ray-combo-pack-or-dvd-and-enter-to-win-a-7-night-cruise-for-four-on-msc-divina-with-airfare-236216021.html
Partnership Opportunity:
THE SMURFS 2/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
MSC Cruises /Travel
Timing:
December 4th Quarter 2013
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Sony Pictures Home Entertainment
Sony Pictures Home Entertainment
Tuck

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