Partnership:

THE SMURFS and Build-A-Bear Workshop

Description:

Sony Pictures Entertainment and Build-A-Bear Workshop teamed up to promote the theatrical release of THE SMURFS. Beginning July 15, Build-A-Bear Workshop gave customers the option of building their favorite SMURF friends from the movie including Clumsy and Smurfette. Papa Smurf, Brainy Smurf, and Gutsy Smurf were also available in pre-stuffed minis. The collection included SMURF apparel and a sound chip with music from the movie.

Partnership Opportunity:
THE SMURFS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Build-A-Bear Workshop /Toys
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Kids (6-11)
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Sony Pictures Entertainment
Tuck

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