Partnership:

THE SMURFS and FAO Schwartz

Description:

Sony Pictures Entertainment teamed up with FAO Schwarz to promote the theatrical release of THE SMURFS. FAO Schwarz offered SMURF toy figures, THE SMURF backpacks and lunch kits, video games, DVDs, T-shirts and collectibles. The FAO Schwarz website was filled with THE SMURFS visuals as well.

Partnership Opportunity:
THE SMURFS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
FAO Schwartz /Retail
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Sony Pictures Entertainment
Tuck

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