Partnership:

THE SOPRANOS and Google

Description:
HBO teamed up with Google to promote the sixth season premiere of THE SOPRANOS (which had been off air for two years) with an online campaign that allowed fans to explore the Sopranos' haunts with a specially created Google Map. Each of the 15 points on the map was supported by videos of scenes from each location, as well as relevant cast and plot information. The map could be explored via a timeline or by episode. In addition, promotion ad units included a video promotion of the upcoming season, a video review of the last season, and still photos of the main characters. Ads were found on AOL, Yahoo, CBS Sportsline, Gamespot, MP3.com, TV.com, Defamer, Gawker, Salon, Sports Illustrated, and WWE. The site launched on February 2006.
Partnership Opportunity:
THE SOPRANOS/Television
Company:
HBO
Partner/Category:
Google /Online
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-02-21
Companies Involved
HBO
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.