Partnership:

The Sopranos and Hasbro

Description:

HBO partnered with Hasbro to create and launch a THE SOPRANOS-themed version of the iconic board game Monopoly. 

The beloved HBO Mafia series was celebrated by Hasbro with an edition of Monopoly based on the series. 

THE SOPRANOS Monopoly allowed players to buy, sell and trade classic locations from the series. These locations included the titular SOPRANOS house, Satriale's Pork Store and more. 

Additionally, the Monopoly game piece tokens included Tony's boat, The Stugots, Dr. Melfi's chair and Bobby Bacala's toy train engine.

Partnership Opportunity:
The Sopranos/Television
Partner/Category:
Hasbro /Toys
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Created On:
2021-07-22
Last Modified on:
2021-08-02
Companies Involved
Tuck

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