OLIPOP partnered with Paramount Pictures to promote the theatrical release of SPONGEBOB: SEARCH FOR SQUAREPANTS. The new Pineapple Paradise flavor pays tribute to Spongebob's pineapple home, packed with prebiotics, plant fiber, and botanicals to support digestion. The partnership includes 5 collectible cans featuring SPONGEBOB, dropping August 18th. Olipop is also bringing the fun to Roblox's Spongebob Tower Defense from 8/8 - 8/17, where players can collect the Pineapple Paradise soda in-game to boost units, unlock exclusive can designs, and snag a code for a free 4-pack (only 5,000 available). The partnership also includes a treasure hunt, where fans can track down all five cans in stores and redeem points for exclusive merch - including a limited-edition mini-fridge.