Description:
Paramount Pictures and WK Kellogg Co. teamed up to bring SpongeBob's favorite fictional Kelpo cereal to life. Hitting shelves just in time for the theatrical release of THE SPONGEBOB MOVIE: SEARCH FOR SQUAREPANTS, the cereal is a golden, crispy puff of sweetened corn that offers a "cannon blast" of flavor. Available at Walmart, the Kelpo cereal promotes the film release December 19, 2025.
Partnership Opportunity:
THE SPONGEBOB MOVIE: SEARCH FOR SQUAREPANTS/Theatrical
Company:
Partner/Category:
WK Kellogg Co /CPG
Timing:
December 4th Quarter 2025
Target:
Male
Female
Family
Adults
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Tweens
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
On Pack
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2025-12-12
Last Modified on:
2025-12-12
Michelle H
EVP, Global Partnerships
Paramount Pictures
Ari L
Director, Partnership Marketing
Paramount Pictures 
Zion D
Omni Marketing Lead
WK Kellogg Co
Beth M
Sr Manager Licensing Partnerships
WK Kellogg Co
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