Description:
Ahead of the release of THE SUICIDE SQUAD, Warner Bros. Pictures partnered with Epic Games for an in-game FORTNITE promotion.
Warner Bros. Pictures partnered with Epic Games to bring Bloodsport, one of the lead characters introduced in THE SUICIDE SQUAD, into the world of FORTNITE. Fortnite players were able to access a skin inspired by the DC Comics character. Bloodsport was introduced into the FORTNITE Item Shop on August 3, 2021.
The partnership was announced with a video shared across Epic Games' social media accounts that featured Idris Elba, who plays Bloodsport in the film.
Partnership Opportunity:
The Suicide Squad/Theatrical
Company:
Partner/Category:
Fortnite /Gaming & Esports
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-07-29
Last Modified on:
2021-07-29
Companies Involved
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