Partnership:

THE SUPER MARIO BROS. MOVIE and Red Wing Shoes

Description:

Celebrating the premiere of THE SUPER MARIO BROS. MOVIE and Mario’s first leap to the big screen, Nintendo and Illumination worked with heritage footwear company Red Wing Shoes to “translate every on-screen pixel into a real-life stitch,” producing a prototype pair of Mario’s iconic shoes.

The 3-eye prototype pairs were made of durable, natural leather with slip-resistant treads designed for a super plumber. Extra touches included THE SUPER MARIO BROS. MOVIE fabric tabs and heel tabs made of mushroom-based mycelium, providing a “welcome power-up to help Mario take on Bowser and his army.”

The Red Wing Mario Boots arrived at Nintendo New York at Rockefeller Center via a Super Mario Bros Plumber Van on March 10 and was displayed there throughout April. THE SUPER MARIO BROS. MOVIE hit theaters on April 5, 2023.

Partnership Opportunity:
THE SUPER MARIO BROS. MOVIE/Theatrical
Company:
Universal Pictures
Partner/Category:
Red Wing Shoes /Fashion
Timing:
March 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Collectible
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Online
Social Media
Created On:
2023-03-16
Last Modified on:
2023-03-21
Companies Involved
Tuck

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