MrBeast’s snack brand Feastables is teaming up with Nintendo, Illumination, and Universal Pictures on a limited-edition collaboration inspired by THE SUPER MARIO GALAXY MOVIE, bringing one of gaming’s most iconic franchises into the snack aisle through creator-driven marketing and fan-focused storytelling.

Founded by YouTube creator Jimmy “MrBeast” Donaldson, Feastables launched in 2021 as part of the broader Beast Industries ecosystem and quickly became one of the most recognizable creator-led consumer brands, combining large-scale video content with retail snack products sold nationwide.

The new collaboration taps into the upcoming animated film THE SUPER MARIO GALAXY MOVIE, produced by Illumination and Nintendo and distributed by Universal Pictures, which continues the blockbuster Mario film franchise following the success of THE SUPER MARIO BROS. MOVIE. The film sends Mario, Luigi, Peach, and Yoshi on a cosmic adventure through space where they encounter Rosalina and face Bowser and Bowser Jr.

As part of the campaign, Feastables is releasing a line of limited-time Mario-inspired snacks designed around the film’s space theme and characters. Early previews of the collaboration show three themed products tied to the movie’s cosmic setting, including:

• Galaxy Cocoa Crunch Bar
• White Chocolate Peanut Butter "Yoshi Eggs"
• Sour Boost Gummies

The snacks feature special packaging inspired by characters and planets from the Mario universe, blending gaming nostalgia with the bold visual style of the upcoming film.

To launch the partnership, MrBeast and the Feastables team released a new video showcasing the collaboration and sampling the themed treats, leaning into the creator’s signature high-energy storytelling style. The video frames the snacks as “intergalactic” treats inspired by Mario’s journey through space and highlights the crossover between gaming culture, entertainment franchises, and creator-led brands.

The campaign reflects a growing trend where entertainment studios partner with digital creators and consumer brands to amplify movie launches beyond traditional advertising. By combining the global reach of MrBeast’s audience with the enduring popularity of the Mario franchise, the collaboration aims to drive awareness across multiple fan communities—from YouTube and social media to theaters and retail shelves.

For Nintendo, Illumination, and Universal, the partnership extends the Mario universe into lifestyle products ahead of the film’s April 2026 theatrical release. For Feastables, it represents another major entertainment tie-in that leverages MrBeast’s unique ability to turn viral video moments into real-world consumer products.