Partnership:

THE SUPER MARIO GALAXY MOVIE and Old Spice

Description:
Old Spice is embarking on an epic exploration into unexplored galaxies to give men a 24/7 freshness Power-Up with the new, limited-edition, Old Spice and The Super Mario Galaxy Movie Collection. In celebration of the new Nintendo and Illumination action-comedy movie event arriving in theaters April 1, 2026, it’s the only out-of-this-world grooming lineup that ensures intergalactic freshness.

The modern guy views grooming as an extension of his identity. By uniting two universally recognized brands, the Old Spice and The Super Mario Galaxy Movie collection taps into a deep sense of sentimentality and play. This collaboration infuses undeniable fun and adventure into grooming routines.

"We aren't just introducing a line of products; we’re giving fans the ability to smell like a hero," said Kate DiCarlo, Senior Communications Director at P&G. "This collection combines the nostalgic joy of the Super Mario Galaxy game with the high-performance freshness men expect from Old Spice. It’s for the guy who wants to turn his morning shower into a cinematic power-up."

The collection features five distinct scents, each inspired by the intergalactic environments of the cosmic new Nintendo and Illumination movie, releasing on April 1, 2026.

  • Cosmic Quest: A clean fragrance with refined watery notes complemented with juicy sweet citrus notes and a rich base of signature wood and musk notes.

  • Desert Detour: A boozy fragrance with notes of aged bourbon and black cherry, plus a twist of orange peel notes finished with oak notes and vanilla sands.

  • Castle Crush: Juicy citrus notes like pineapple, bergamot, and grapefruit burst with summer freshness of peach and mango. Jasmine petals and leafy greens add a touch of golden radiance, while amber, coconut, and vanilla bring warm, skin-sweet depth.

  • Space Mischief: A modern masculine fragrance blending the sophistication of clean marine notes with a bold twist of citrus and melon notes.

  • Brooklyn Bounce: A veritable burst of exotic fruits. The fragrance evokes warmth and vibrancy as bright citrus and sun-kissed florals rest on a creamy base of musk. Close your eyes and inhale the allure of a tropical sunrise in full bloom.


Each format ensures you’re fresh from your head to your fingertips:

  • Aluminum-Free Deodorant Stick: Lasting odor protection that has you smelling Super 24/7 - it’s like a 1-Up for your armpits

  • Aluminum-Free Body Spray: Fights odor-causing bacteria and leaves you smelling fresh 24/7

  • Body Wash: A rich lather that washes away dirt and odor

  • 2-in-1 Shampoo + Conditioner: Use daily to level-up your hair game for healthier, fuller and moisturized hair

  • Hand, Face & Body Lotion for Men: 24/7, other-worldly, lightweight moisturization with instant absorption and suitable for all skin types


For Super results, Old Spice offers multiple forms for high-intensity performance:

  • Cleanse: Use the body wash or 2-in-1 shampoo + conditioner to wash away dirt & grime from the day

  • Protect: Apply the aluminum-free deodorant or body spray for 24/7 odor control

  • Hydrate: Use the hand, face & body lotion to lock in scent longevity and all-day hydration


The complete Old Spice and The Super Mario Galaxy Movie Collection is available at major retailers nationwide while supplies last, starting at the retail price of $7.97 (pricing at the sole discretion of retailers). Join the Old Spice Fan Club for access to exclusive offers and prizes.
Partnership Opportunity:
THE SUPER MARIO GALAXY MOVIE/Theatrical
Company:
Universal Pictures
Partner/Category:
Old Spice /CPG
Timing:
March 1st Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
Social Media
TV Spot
Created On:
2026-03-13
Last Modified on:
2026-03-13
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