Partnership:

THE TOURIST and STA Travel

Description:
Sony Pictures Entertainment and STA Travel have teamed up to promote the theatrical release of THE TOURIST with travel packages inspired by the film. The promotion also included a “The Tourist Sweepstakes” where one grand prize winner won an all inclusive trip to Europe. The promotion ran Q4 2010.
Partnership Opportunity:
THE TOURIST/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
STA Travel /Travel
Timing:
December 4th Quarter 2010
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-11
Companies Involved
Sony Pictures Entertainment
Tuck

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