Partnership:

THE TWILIGHT SAGA: ECLIPSE and Wrigley's

Description:
Summit Entertainment teamed up with The William Wrigley Jr. Company to promote the DVD release of THE TWILIGHT SAGA: ECLIPSE. Through November 2011, fans of Eclipse gum and the TWILIGHT movies submitted their personal moments when they needed Eclipse gum to freshen their breath on EclipseSecrets.com for a chance to meet Kellan Lutz, star of the THE TWILIGHT SAGA: ECLIPSE. The winner attended a private DVD viewing of the film with the star. A separate promotion running through March 2011 was the release of special TWILIGHT-edition packs of Eclipse gum featuring images of the TWILIGHT characters. Each pack contained a code that could be used on EclipseSecrets.com to unlock exclusive footage from the film. Fans could also hold up a pack of Eclipse gum to their computer’s webcam to instantly reveal secret scenes.
Partnership Opportunity:
THE TWILIGHT SAGA: ECLIPSE/Home Entertainment
Company:
Summit Entertainment
Partner/Category:
Wrigley's /CPG
Timing:
November 4th Quarter 2010
Target:
Female
Kids (6-11)
Tweens
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
Summit Entertainment
Tuck

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