Partnership:

THE TWILIGHT SAGA: NEW MOON and Burger King

Description:
Summit Entertainment and Burger King Corporation teamed up to promote the upcoming movie THE TWILIGHT SAGA: NEW MOON, in theaters November 20, 2009. Burger King created a website dedicated to THE TWILIGHT SAGA: NEW MOON, consumers were able to order THE TWILIGHT SAGA: NEW MOON collectable gift cards which came with a Burger King Crown, and exclusive offers for special THE TWILIGHT SAGA: NEW MOON merchandise. By using a MasterCard at the Burger King restaurant locations, contestants were automatically entered into a sweepstakes, the sweepstakes period was from November 16 through December 31, 2009. The grand prize winner won a trip to Florence, Italy.
Partnership Opportunity:
THE TWILIGHT SAGA: NEW MOON/Theatrical
Company:
Summit Entertainment
Partner/Category:
Burger King /Dining
Timing:
November 4th Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-11-13
Companies Involved
Summit Entertainment
Tuck

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