Partnership:

Sony Pictures Entertainment and e.l.f. Cosmetics

Description:

Sony Pictures Entertainment partnered with e.l.f. Cosmetics to promote the theatrical release of THE VOW with THE VOW Sweepstakes. Contestants entered online at eyeslipsface.com/thevow and twenty grand prize winners were selected to receive a pair of Hollywood Money Vouchers for two, and THE VOW themed soundtrack, poster, love coupons and note pad. One first prize winner received a $500 e.l.f e-gift card for a beauty shopping spree and ten second prize winners received THE VOW Look Set. This included Studio, Essential and Mineral brand cosmetics inspired by the film. The sweepstakes ran from January 27, 2012 to February 17, 2012.

Partnership Opportunity:
/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
e.l.f. Cosmetics /Health & Beauty
Timing:
February 1st Quarter 2012
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Sony Pictures Entertainment
Tuck

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