Partnership:

Sony Pictures Entertainment and Parade Designs Jewelry

Description:
Sony Pictures partnered with Parade Designs Jewelry for the film THE VOW. Parade Design created an original Lyria Leaves Wedding Band that was featured in the film. Customers could also purchase the ring at paradedesign.com for $700. It featured a loop design of 18K yellow gold shaped Parade? signature Lyria Leaf pattern. The design was also offered as earrings in silver and gold and was available February 10, 2012. http://www.brides.com/blogs/aisle-say/2012/01/rachel-mcadams-the-vow-wedding-ring.html
Partnership Opportunity:
/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Parade Designs Jewelry /Fashion
Timing:
February 1st Quarter 2012
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-02-03
Companies Involved
Sony Pictures Entertainment
Tuck

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