AMC Networks partnered with Dr. Pepper for the television show THE WALKING DEAD. Dr. Pepper hosted an online contest entitled, ""Always One Of A Kind"" Fan Contest and to enter, contestants had to visit www.facebook.com/TheWalkingDeadAMC and follow the online instructions to upload and submit an original video explaining why the entrant is the ultimate fan of THE WALKING DEAD. One grand prize winner was selected from a panel of judges and received a three day-two night trip for the winner and four guests to THE WALKING DEAD red carpet Season 4 Premiere Event. The trip included airfare, hotel accommodation, ground transportation, admission for the winner and four guests to THE WALKING DEAD Season 4 Premiere Event and $1,000 spending money. 1,000 Sweepstakes winners received a custom WALKING DEAD/Dr. pepper T-shirt. The contest ran from February 4, 2013 through March 15, 2013.