Description:
AMC Networks partnered with Hyundai for the television show THE WALKING DEAD. Both AMC Networks and Hyundai hosted an online sweepstakes, "Dead Giveaway-Survive and Drive Sweepstakes". To enter, contestants had to visit amcdead.com after watching THE WALKING DEAD live on AMC Networks in order to register. The Grand Prize included a new Hyundai Tucson and weekly prizes included THE WALKING DEAD: SURVIVAL INSTINCT video game provided by Activision. THE WALKING DEAD aired on AMC Networks, October 14, 2012. http://www.amcdead.com/
Partnership Opportunity:
The Walking Dead/Television
Company:
AMC Networks
Partner/Category:
Hyundai /Automotive
Timing:
October 4th Quarter 2012
Target:
Male
Female
Female
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-20
Companies Involved
AMC Networks
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