Partnership:

The Walking Dead and Mountain Dew

Description:

AMC partnered with Mountain Dew on a promotion celebrating the television hit THE WALKING DEAD.

The partnership consisted of a product placement promotion that integrated Mountain Dew into an episode of THE WALKING DEAD: WORLD BEYOND. As part of the product placement arrangement, characters in the show consumed and mentioned Mountain Dew by name organically within the context of the show itself.

Partnership Opportunity:
The Walking Dead/Television
Partner/Category:
Mountain Dew /Beverages
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Product Placement
TV Spot
Created On:
2020-11-30
Last Modified on:
2021-01-06
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.