Description:
AMC and Tabanero partnered to celebrate the 7th Season premiere of THE WALKING DEAD. The partnership included limited edition packaging for Tabanero's line of hot sauce and bloody mary products which were available for purchase November 2016.
The collaboration also featured a 24 hour Facebook giveaway where five lucky fans who commented and shared a post featuring the partnership were selected to win one of the first 100 numbered bottles of the limited edition hot sauce.
Partnership Opportunity:
The Walking Dead/Television
Company:
AMC Networks
Partner/Category:
Tabanero /CPG
Timing:
October 4th Quarter 2016
Target:
Male
Female
Female
Promotional Elements:
Contest / Sweepstakes
Premiums / Giveaways
On Pack
Premiums / Giveaways
On Pack
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-21
Companies Involved
AMC Networks
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