Partnership:

INSIDE OUT 2 and Airbnb

Description:
Disney Pixar's INSIDE OUT 2 partnered with Airbnb to create an experience for fans to make core memories at the INSIDE OUT 2 headquarters. About the Stay: Joy is inviting guests into her crew’s emotion-packed Headquarters for 15 total one-night stays occurring July 1 to July 16 for four guests each at $0 a night. Guests can get ready to create new memories during their stay, including:
  • Take the helm of Riley’s control center and play with all of Riley’s emotions. Well, maybe play isn’t the right word. You can totally have fun, just… you know. Be cool. It’s fine. I’m fine.
  • Unpack some literal emotional baggage in a feelings-filled scavenger hunt! I LOVE scavenger hunts. AND emotions! Perfect combo. And if you follow it ‘til the end, you might unlock some secrets. Just saying…
  • I created a special pizza delivery menu for you because, duh, pizza = pure happiness. Each topping will represent your favorite emotion! Guess which one broccoli represents—disgust. (Barf.)
  • Guess what, sports fans?! I set up Riley’s favorite sport in the living room—hockey! Well, sort of. It’s air hockey. Like the real thing, only airier!
  • Get some inspiration from HQ’s memory walls and then MAKE YOUR OWN MEMORY ORB!!! Usually we don’t let those suckers leave HQ, but for you, I’ll allow it.
Partnership Opportunity:
INSIDE OUT 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Airbnb /Travel
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Tweens
Kids (6-11)
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Created On:
2024-06-17
Last Modified on:
2024-06-17
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