Partnership:

INSIDE OUT 2 and Joyburst

Description:
In celebration of National Natural Joy Day, Joyburst, a premium hydration beverage brand is thrilled to announce an exclusive beverage collaboration with Disney and Pixar. The two are teaming up with a mission to spread joy, ahead of the highly anticipated movie INSIDE OUT 2. As part of this collaboration, Joyburst will be activating various acts of joy and kindness throughout North America with a simple mission: to make people smile. Various tactics will be revealed on @myjoyburst throughout the months of May and June 2024. Joyburst will also reveal their new promotional packaging prominently featuring characters from this highly anticipated movie in three delicious flavors: Peach, Watermelon, and Strawberry-Lemonade.
Partnership Opportunity:
INSIDE OUT 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Joyburst /Beverages
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Online
Social Media
Created On:
2024-06-19
Last Modified on:
2024-06-19
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