Partnership:

INSIDE OUT 2 and McDonald’s Corp.

Description:
McDonald's and Disney Pixar partnered on a Happy Meal program to promote the theatrical release of INSIDE OUT 2. The partnership was supported with a TV spot, coloring sheets, and ten toys based on characters from the sequel: Joy, Fear, Anger, Sadness, Disgust, Ennui, Envy, Anxiety, and embarrassment, as well as her subconscious guards Frank and Dave. The interactive toys come with a sticker sheet to decorate each base, and "memory orb discs." The toys can be played on a smartphone or tablet for an interactive "arcade style" game via the QR code on the Happy Meal box.
Partnership Opportunity:
INSIDE OUT 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
McDonald’s Corp. /Dining
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
On Pack
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Window Clings / Banners / Decals
Media Elements:
Email
Mobile
Online
TV Spot
Created On:
2024-06-06
Last Modified on:
2024-06-07
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