Partnership:

INSIDE OUT 2 and Samsung Electronics America

Description:
Samsung has teamed up with Disney and Pixar to promote the Bespoke AI Laundry Combo in a new campaign video celebrating the release of INSIDE OUT 2. The campaign video provides a whimsical look at the emotional roller coaster people can escape if they choose Samsung’s Bespoke AI Laundry Combo™ featuring functions such as AI EcoBubble™.2 “Inside Out 2” introduces new Emotions — including Anxiety, Embarrassment, Ennui and Envy — as main character Riley turns 13 and faces her next set of challenges. The collaboration with Disney and Pixar’s “Inside Out 2” will also feature fun takeovers at key retail globally with co-branded POS (Point of sale) and POP (Point of purchase). As anticipation builds for “Inside Out 2” before its global release in theaters on June 14, the campaign video will run on Samsung’s YouTube, Instagram, TikTok and Facebook channels.
Partnership Opportunity:
INSIDE OUT 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Samsung Electronics America /Household
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
Social Media
TV Spot
Created On:
2024-06-20
Last Modified on:
2024-06-25
Companies Involved
Samsung Electronics America
Tuck

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