Partnership:

The Weather Channel and Toyota

Description:

The Weather Channel and Toyota partnered for “The It’s Amazing Out There Photo Contest.”  To enter the contests, entrants simply had to log onto the contest entry page at http://www.weather.com/photos/contest, completing the entry information and uploading one photo “that relates weather, nature or adventure.”  The grand prize winner received a $15,000 cash prize.  The second place and third place received $5,000 and $1,000 respectively.  Additionally a “fan favorite prize” of $1,000 was awarded to the photo with the most fan votes.  The contest began on June 16th, 2015 and lasted through July 16th, 2015.  

Partnership Opportunity:
The Weather Channel/Television
Partner/Category:
Toyota /Automotive
Timing:
June 2015
Target:
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-07-27
Companies Involved
Tuck

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