Description:
The summer home entertainment release of THE WEDDING PLANNER was promoted with national FSI featuring Krazy Glue. The ads featured the tagline "Something Borrowed, Something Blue, Something fixed with Krazy Glue! See how Krazy Glue saves the day in Sony Pictures` THE WEDDING PLANNER." Ads also included a coupon for 35 cents off any Instant Krazy Glue product.
Partnership Opportunity:
THE WEDDING PLANNER/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
Krazy Glue /Household
Timing:
2nd Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-04-29
Companies Involved
Sony Pictures Home Entertainment
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