Partnership:

THE WEIGHT OF THE NATION and Whole Foods Market

Description:
HBO partnered with Whole Foods Market for the television show THE WEIGHT OF THE NATION. Whole Foods Market created a Healthy Habits Campaign to help raise awareness and educate viewers about the obesity epidemic in the United States. The Whole Foods Kids Foundation donated a salad bar to a school in Baltimore, MD and others in Connecticut, Philadelphia, Lakewood, Colorado, New Orleans and New York City. THE WEIGHT OF THE NATION aired on HBO May 16, 2012. http://blog.wholefoodsmarket.com/2012/05/the-weight-of-the-nation/
Partnership Opportunity:
THE WEIGHT OF THE NATION/Television
Company:
HBO
Partner/Category:
Whole Foods Market /Retail
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
HBO
Tuck

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