Partnership:

The Wild Robot and Crayola

Description:
Crayola and Universal Pictures teamed up to help kids and families #StayCreative with a partnership to promote the theatrical release of THE WILD ROBOT. The #StayCreative with Robots & Pals sweepstakes encouraged families to download and print the Robot Creative Activity Sheet to draw, color, or decorate. They then took a photo of their creation and submitted via website or social media for a chance to win a 4 Day, 3 night trip for four to Universal Orlando Resort.
Partnership Opportunity:
The Wild Robot/Theatrical
Company:
Universal Pictures
Partner/Category:
Crayola /CPG
Timing:
September 3rd Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Direct Marketing
Email
Micro site
Online
Social Media
Created On:
2024-09-17
Last Modified on:
2024-09-18
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