Description:
Girls Who Code partnered with Universal and DreamWorks to promote the computer scientists behind the production of THE WILD ROBOT.Only 24% of all computer scientist are women, and the campaign showcased the innovative ways the female technologists behind the film combined art and science. An exciting new Sisterhood activity for Clubs students grades 3-12 helped them reprogram their thinking just like Roz's character.
Partnership Opportunity:
The Wild Robot/Theatrical
Company:
Partner/Category:
Girls Who Code /Non-Profit Organizations
Timing:
September 3rd Quarter 2024
Target:
Female
Tweens
Kids (6-11)
Tweens
Kids (6-11)
Promotional Elements:
Branded Content
Media Elements:
Influencers / Brand Ambassadors
Online
Social Media
Online
Social Media
Created On:
2024-10-07
Last Modified on:
2024-10-10
Companies Involved
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Mike H
Senior Director, Partnership Marketing
Universal Pictures
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