Description:
DreamWorks Animation and Universal Pictures partnered with Menchie's Frozen Yogurt to promote THE WILD ROBOT with a custom movie-themed cup to celebrate the release of the film.
Partnership Opportunity:
The Wild Robot/Theatrical
Company:
Partner/Category:
Menchie's Frozen Yogurt /Dining
Timing:
September 3rd Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
On Pack
POP Display / End Cap / Shelf-Talker
Window Clings / Banners / Decals
On Pack
POP Display / End Cap / Shelf-Talker
Window Clings / Banners / Decals
Media Elements:
Banner Ads
Online
Print Advertising
Social Media
Online
Print Advertising
Social Media
Created On:
2024-09-24
Last Modified on:
2024-09-24
Companies Involved
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
