Partnership:

THE WIZARD OF OZ and Dylan's Candy Bar

Description:

Warner Bros. Consumer Products together with Dylan’s Candy Bar created a limited edition candy collection to celebrate 75th anniversary of Wizard of Oz. Collection available April 2014 in all Dylan’s Candy Bar Stores Nationwide as well as online. In addition to candy collection the partners created a Jelly Bean Candy Structure based on the film that was displayed in the Orignal Farmers Market in LA on May 4th 2014.

Partnership Opportunity:
THE WIZARD OF OZ/Theatrical
Company:
Warner Bros. Consumer Products
Partner/Category:
Dylan's Candy Bar /CPG
Timing:
April 2nd Quarter 2014
Target:
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-11
Companies Involved
Warner Bros. Consumer Products
Tuck

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