Partnership:

THE WOLVERINE and Draper Tools

Description:
20th Century Fox Home Entertainment partnered with Draper Tools for the home entertainment release of THE WOLVERINE. They offered a trip for two to Tokyo with 5 nights in luxury accomodation, a Samurai and Ninja tour, and a Ninja or Samurai experience. There were weekly Olverine giveaways from Draper via social media and the slashing of prices on all Wolverine inspired tools. The promotion ran from October 21st through December 31, 2013. THE WOLVERINE became available on Blu-ray, Blu-Ray 3D and DVD on November 18, 2013.
Partnership Opportunity:
THE WOLVERINE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Draper Tools /Retail
Timing:
December 4th Quarter 2013
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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