20th Century Fox Filmed Entertainment and Red Robin


20th Century Fox Filmed Entertainment partnered with Red Robin Gourmet Burgers for the theatrical release of THE WOLVERINE. The collaboration allowed movie fans of all ages to experience the world of THE WOLVERINE in a unique way. Beginning on June 4, 2013 through June 30, 2013, guests could participate in a Dinner and a Movie offer at Red Robin. Guests that purchased a $25 limited edition of THE WOLVERINE gift card at participating Red Robin restaurants received a free movie ticket to see the film when they entered their gift card code at Those guests were then etered into a sweepstakes for a chance to win a trip for two to Japan for the "ultimate WOLVERINE expeience" and other prizes such as Visa gift cards, signed movie posters and framed prints provided by 20th Century Fox. Additionally, Red Robin Royalty members received double entries into the sweepstakes for every limited edition gift card purchased. Red Robin also rewarded any guests who saw THE WOLVERINE during the opening weekend and brought their ticket stub into participating restaurants from Monday, July 29 to Thursday, August 1 with $3 off their visit. Red Robin also featured the film by creatings two gourmet burger offerings, The Berserker Burger and Red's Tavern Double featuring NEW Kuzuri Style. In addition to the burgers, Red Robin offered new beverages including Sparkling Melonade and Tropical Watermelon Punch. THE WOLVERINE released in theaters July 26, 2013.

Partnership Opportunity:
20th Century Fox Filmed Entertainment
Red Robin /Dining
July 3rd Quarter 2013
Promotional Elements:
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Companies Involved
20th Century Fox Filmed Entertainment
Bobbi M
Bobbi M Managing Director, SVP Convergence

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