Partnership:

THE X FACTOR and Best Buy

Description:
Fox Broadcasting Company teamed up with Best Buy for the television show THE X FACTOR. As the exclusive consumer electronics retail sponsor of THE X FACTOR, Best Buy had an extensive, season-long, multi-platform marketing partnership that used to leverage nationwide sales, promotions and events during the 2012 holiday shopping season. Details of the on-air, off-air and online sponsorship activation plans were announced at a later date. http://www.reuters.com/article/2012/09/12/idUS149262+12-Sep-2012+HUG20120912
Partnership Opportunity:
THE X FACTOR/Television
Partner/Category:
Best Buy /Retail
Timing:
December 4th Quarter 2012
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-22
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.