FremantleMedia North America and PepsiCo teamed up for the final episode of the season of THE X-FACTOR. Through an on-pack promotion, consumers had the chance to win unpurchaseable tickets to the finale of THE X-FACTOR, where the winner was crowned. The promotion ran from September 30, 2013 to November 24, 2013 across Pepsi MAX, Pepsi Diet and Pepsi. Winners were announced during the Saturday and Sunday night shows via SMS and email. To participate, consumers visited www.pepsi.co.uk and entered the last four digits of the barcode on their Pepsi product which revealed if they had been selected to win tickets. http://www.promomarketing.info/shopper/pepsi-launches-x-factor-promotion/19069

In addition, there were enhanced THE X-FACTOR viewing experiences, with an exclusive opportunity to interact with the show. This included the “Pepsi Pre-Show Live”, an hour-long behind-the-scenes web program which gave viewers access to backstage interviews with THE X-FACTOR judges, acts, creative team and celebrity guests. The finale episodes of Pepsi Pre-Show Live were streamed on YouTube, where fans were able to like and share the live stream. The show featured an in-show call-out from Khloe Kardasian, live from the set of Pepsi Preshow Live, urged fans to tune-in with hosts Adrienne Bailon, Jesse Giddings and Jim Cantiello to get the hottest THE X-FACTOR gossip and interviews. Rounding out the partnership, custom PepsiCo cups were also featured on the judges’ table during the show.