Partnership:

THE X FACTOR and Pepsi

Description:
20th Century Fox Television teamed up with Pepsi to promote THE X FACTOR. This nationwide retail promotion gave consumers not only ""daily, never-before-seen THE X FACTOR videos"" but also the opportunity to win prizes including a trip for two to Los Angeles to attend a live taping of the show. Through October 29, if consumers snapped and submitted a photo with their mobile phone or other device of select Pepsi products co-branded with THE X FACTOR, they would have access to exclusive videos ""with new content uploading every day."" They would also be eligible for 600 daily prizes in addition to the L.A. trip. offered by Pepsi, the ""premier partner"" and primary sponsor of the show.
Partnership Opportunity:
THE X FACTOR/Television
Partner/Category:
Pepsi /CPG
Timing:
September 3rd Quarter 2011
Target:
Male
Female
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
Tuck

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