Big Machine Label Group, General Mills and Feeding America® partnered together again for the Outnumber Hunger Campaign, a nationwide effort aimed at fighting hunger in local communities across America. The program featured country music's most-played artist of 2016, multi-ACM nominee, Thomas Rhett, as the campaign's spokesperson. 

Thomas Rhett was featured on the front of specially-marked packages of nearly 60 General Mills brands, including Cheerios™, Lucky Charms™, Nature Valley™ and Totino's™. Beginning March 1, individuals could purchase specially-marked products, enter the code found on the packaging along with their zip code at Outnumberhunger.com to help Feeding America® secure five meals* on behalf of their local member food bank.

Fans could also access special behind-the-scenes artist content featuring spokesperson Thomas Rhett and participating Big Machine Label Group artists, including Reba McEntire, Rock & Roll Hall of Fame members Cheap Trick, 2016 American Idol winner Trent Harmon, newly minted chart-topper Brett Young, Grammy® Award-winning vocalist Jennifer Nettles and many more, at OutnumberHunger.com/Backstage.

For the first time in the program's history, streaming service Pandora also was a part of the Outnumber Hunger campaign, with an exclusive playlist curated by Big Machine Label Group featuring Thomas Rhett and a 30-day Pandora-Plus subscription trial.