Partnership:

THOR and Acura

Description:

Marvel Studios teamed up with Acura to promote the theatrical release of THOR. Acura kicked off its partnership with Marvel on March 14, 2011, at C2E2, Chicago`s Comic & Entertainment Expo, with S.H.I.E.L.D. recruitment booths where recruits were able to take a picture and receive a S.H.I.E.L.D. ID badge. Throughout the movie THOR, S.H.I.E.L.D. drive various models of Acura cars, including the MDX, ZDX, RL and TL models. Acura also launched an interactive website joinshield.com, where users can receive their official ID badge, post it on Facebook and climb the ranks within a virtual S.H.I.E.L.D. organization by completing assigned case files to earn the chance to win rewards like movie tickets, iPad 2 tablet computers, LiveScribe "smart pens" or the grand prize of an exclusive evasive-driving experience.

Partnership Opportunity:
THOR/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Acura /Automotive
Timing:
May 2nd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Marvel Entertainment
Tuck

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