Partnership:

THOR and Dr. Pepper/Seven Up, Inc.

Description:

Paramount Pictures teamed up with Dr. Pepper to promote the theatrical release of THOR. Using PIN`s on specially marked Dr. Pepper cans, participants entered in the Dr. Pepper THOR contest: Quest for the Can either online or through their phones. They received notification of their Instant `Win` status, and their PINs were automatically entered into the Grand Prize draw. The Grand Prize "Power of Flight" winner received a 3-night trip for two, with a free 30 minute fighter jet ride and $500 spending money for the prize winner. The Grand Prize "Power of Speed" winner received a 3-night trip for two in Los Angeles, with a free World Class Driving? 200 MPH XTREME experience for prize winner and $500 spending money. The Grand Prize "Power of Strength" winner received a 6-night trip for two in Los Angeles, with $1000 spending money and six free (1 per day) 1 hour personal training sessions for winner with Duffy Gaver, personal trainer to THOR actor Chris Hemsworth.

Partnership Opportunity:
THOR/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Dr. Pepper/Seven Up, Inc. /CPG
Timing:
May 2nd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
Marvel Entertainment
Tuck

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