Partnership:

THOR and Walmart

Description:
Marvel Studios teamed up with Walmart to promote the theatrical release of THOR. Walmart set up an online portal which included THOR videos, books, soundtracks, merchandise, and digital comics, THOR character bios, concept art, and THOR movie stills. The site also linked to a Marvel character showcase and the Marvel shopping site.
Partnership Opportunity:
THOR/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Walmart /Retail
Timing:
May 2nd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
Marvel Entertainment
Tuck

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