Partnership:

TikTok and Chobani

Description:

TikTok partnered with Chobani on a hashtag challenge celebrating both Opposite Day on January 25 and a limited-edition flavor from Chobani.

TikTok and Chobani collaborated on a TikTok hashtag challenge campaign that encouraged users to create a video with the hashtag #SwitchTheChobaniFlip. These videos were set to the Missy Elliot song "Work It."

Of all the participating TikTok videos, 25 winners were chosen at random to win the special limited-edition Chobani Flip case that included cookie dough crunch in a larger component and Greek yogurt in the smaller one. This flavor was limited-edition and was not available in stores or online.


Partnership Opportunity:
TikTok/App
Partner/Category:
Chobani /CPG
Timing:
January 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2021-01-25
Last Modified on:
2021-01-25
Companies Involved
Tuck

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