Partnership:

TikTok and Dove

Description:

TikTok joined forces with Dove for a meaningful campaign that encouraged body positivity. 

TikTok collaborated with Dove in support of Dove's Self-Esteem Project. The partnership consisted of TikTok and Dove launching a campaign that made Dove Self-Esteem Project tools available in the TikTok app. The partnership ran through June 3.

The partnership included a hub offering TikTok users advice on how to navigate social media with confidence as well as a #NoDigitalDistortion hashtag challenge that encouraged TikTok users to celebrate their beauty with the song "I'm Not Pretty" by Jessia. 

Partnership Opportunity:
TikTok/App
Partner/Category:
Dove /Health & Beauty
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-05-17
Last Modified on:
2021-05-17
Companies Involved
Tuck

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