Partnership:

TikTok and Heinz

Description:

TikTok partnered with Heinz on a challenge for TikTok users that gave them the chance to win a bottle of its limited-edition Heinz Tomato Blood Ketchup.

The branded challenge on TikTok challenged users to share their transformation for Halloween along with a bottle of Heinz Ketchup or reference to the brand. Posting the video using the hashtag #HeinzHalloween and #sweepstakes by October 21 counted as an official entry.

Partnership Opportunity:
TikTok/App
Partner/Category:
Heinz /CPG
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-26
Companies Involved
Tuck

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