Partnership:

TikTok and SmileDirectClub

Description:

TikTok partnered with SmileDirectClub, a company that specializes in at-home teeth straightening services, on a promotional campaign within the app.

The partnership consisted of the SuperlativeSmiles TikTok challenge in which SmileDirectClub encouraged TikTok users to dress up as their favorite yearbook superlative in a video using the aforementioned hashtage. Superlatives such as "best dressed" or "most likely to success" were suggested ideas.

Participating in the challenge gave TikTok users a chance to win a teeth-alignment treatment courtesy of SmileDirect Club.

Partnership Opportunity:
TikTok/App
Partner/Category:
SmileDirectClub /Health & Beauty
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-08-17
Companies Involved
Tuck

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