Partnership:

TikTok and Walmart

Description:

Wamart partnered with TikTok to for a beauty-focused shoppable livestream. 

The livestream, which was hosted on TikTok on March 11th, 2021, featured several populat TikTok content creators that showcased beauty products. L'Oréal's Maybelline and NYX Cosmetics brands, Bliss, The Lip Bar, Kim Kimble and Marc Jacobs fragrances were among those demonstrated by creators during the 60-minute interactive tutorial. 

Creators including Gabby Morrison, who has 3.5 million followers on TikTok, demonstrated their favorite beauty products from Walmart as they shared their skincare, makeup and hair routines and offered tutorials on popular trends.

The livestream let viewers tap on the product pin to instantly put the item in their virtual shopping cart for purchase.

The "Spring Shop-Along" livestream comes off the heels of a Walmart x TikTok holiday shoppable livestream that outperformed expectations 7 times over.

Partnership Opportunity:
TikTok/App
Partner/Category:
Walmart /Household
Timing:
March 1st Quarter 2021
Target:
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Licensed Product
Event / Activation / Experiential
In-Store / Retail
Product Demonstrations / Sampling
Media Elements:
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-03-10
Last Modified on:
2021-03-10
Companies Involved
Tuck

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