Partnership:

TikTok and Walmart

Description:

TikTok partnered with Walmart on a shoppable livestream promotion during the 2020 holiday season.

The promotion consisted of a first-of-its-kind partnership in which Walmart launched a shoppable livestream on the video-sharing app featuring several top TikTok creators including Michael Le.

These 10 TikTok creators took part in a one-hour livestream variety show called "Holiday Shop-Along Spectacular" in which national brands were showcased. These national brands, all available at Walmart, were spotlighted throughout the livestream which took place on December 18, 2020.

Partnership Opportunity:
TikTok/App
Partner/Category:
Walmart /Retail
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Product Placement
Social Media
Influencers / Brand Ambassadors
Created On:
2020-12-21
Last Modified on:
2020-12-21
Companies Involved
160/90
Tuck

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