Partnership:

Tinder and Lyft

Description:

Tinder teamed with Lyft to release a new feature on the Tinder app that allows members to buy a Lyft ride for a potential date. 

Tinder members can access this new feature from a new Explore section on Tinder's app and from there they can buy a Lyft ride credit for a person they have matched with. The person buying the credit does not get any details about the recipient's address. 

The sender can purchase a one-way or roundtrip ride for the recipient and will get a refund in the recipient doesn't use the Lyft ride or only uses part of it. 

Partnership Opportunity:
Tinder/App
Partner/Category:
Lyft /App
Timing:
October 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Micro site
Mobile
Online
Social Media
Transportation
Created On:
2021-10-11
Last Modified on:
2021-10-11
Companies Involved
Tuck

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