Partnership:

Tinder and Orbit Gum

Description:

Dating app Tinder partnered with Wrigley's Orbit Gum to help users respond to innappropriate messages in the app.

The partnership consisted of a chatbot that allowed Tinder users to respond to off-color messages with a personalized message from Chris Parnell instructing them to cleanup their act. 

Partnership Opportunity:
Tinder/App
Partner/Category:
Orbit Gum /CPG
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-10-29
Companies Involved
Tuck

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