Partnership:

TINKER BELL and Southwest Airlines

Description:
Buena Vista Home Entertainment and Southwest Airlines teamed up to promote TINKER BELL with the "TINKER BELL DVD and Blu-ray Sweepstakes." Disney Movie Rewards members entered the contest by filling out a registration form at http://www.disneymovieawards.com/tink. One Grand Prize winner received a 5-day trip to Walt Disney World for four with airfare provided by Southwest Airlines. The sweepstakes lasted from October 16, 2008 through January 31, 2009. The promotion was supported by TINKER BELL One, a specially decorated Boeing 737 that completed its first flight for Southwest on October 28, 2008, the release date of TINKER BELL. Southwest flight attendants wore fairy wings and held a TINKER BELL trivia contest aboard the inaugural flight. TINKER BELL One flew several different routes during the month it was in service.
Partnership Opportunity:
TINKER BELL/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Southwest Airlines /Travel
Timing:
October 4th Quarter 2008
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-05
Companies Involved
Tuck

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