Partnership:

Tiny Tina’s Wonderlands and G FUEL

Description:

2K partnered with G FUEL to celebrate the release of their new game, TINY TINA’S WONDERLANDS.

G FUEL was inspired by the game to create a special flavor called Tiny Tina’s High Rollin’ Sparkly Boom Magic! This flavor was a “sweet, delicious, amazing explosive boom-boom, magical, badass, rainbow delight… and it tastes like kick-you-right-in-the-butt, best-thing-you-ever-tasted Cherry Vanilla” and was sold in 4 and 12 packs of ready-to-drink cans. Each 16 oz. 300 Mg caffeine carbonated can had:

  • Zero calories or sugar
  • S7” Complex (Ketones)

Tiny Tina’s High Rollin’ Sparkly Boom Magic! was also sold in a 40-serving tub. All servings had:

  • Zero sugar
  • 15 calories
  • Focus complex
  • Antioxidants

Gamers could also purchase Tiny Tina’s High Rollin’ Sparkly Boom Magic! Collector’s Box, which contained:

  • Tiny Tina’s High Rollin’ Sparkly Boom Magic! tub (see above for features)
  • 16 oz. Tina’s High Rollin’ Sparkly Boom Magic! G FUEL Shaker Cup

Each Can, Tub, and Collector’s Box of Tiny Tina’s High Rollin’ Sparkly Boom Magic! granted players access to Skeleton Keys to open the chest and collect the loot in the game. Codes could be redeemed at gfuelxtinytina.com/.

Partnership Opportunity:
Tiny Tina’s Wonderlands/Gaming & Esports
Company:
2K
Partner/Category:
G FUEL /Beverages
Timing:
April 2nd Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Product Bundle
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Social Media
TV Spot

Website and Social Media

Created On:
2022-04-06
Last Modified on:
2022-04-12
Companies Involved
2K
2K
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.