2K partnered with G FUEL to celebrate the release of their new game, TINY TINA’S WONDERLANDS.
G FUEL was inspired by the game to create a special flavor called Tiny Tina’s High Rollin’ Sparkly Boom Magic! This flavor was a “sweet, delicious, amazing explosive boom-boom, magical, badass, rainbow delight… and it tastes like kick-you-right-in-the-butt, best-thing-you-ever-tasted Cherry Vanilla” and was sold in 4 and 12 packs of ready-to-drink cans. Each 16 oz. 300 Mg caffeine carbonated can had:
- Zero calories or sugar
- S7” Complex (Ketones)
Tiny Tina’s High Rollin’ Sparkly Boom Magic! was also sold in a 40-serving tub. All servings had:
- Zero sugar
- 15 calories
- Focus complex
- Antioxidants
Gamers could also purchase Tiny Tina’s High Rollin’ Sparkly Boom Magic! Collector’s Box, which contained:
- Tiny Tina’s High Rollin’ Sparkly Boom Magic! tub (see above for features)
- 16 oz. Tina’s High Rollin’ Sparkly Boom Magic! G FUEL Shaker Cup
Each Can, Tub, and Collector’s Box of Tiny Tina’s High Rollin’ Sparkly Boom Magic! granted players access to Skeleton Keys to open the chest and collect the loot in the game. Codes could be redeemed at gfuelxtinytina.com/.
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Licensed Product
On Pack
Premiums / Giveaways
Product Bundle
Micro site
Mobile
Online
Social Media
TV Spot
Website and Social Media
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